SECTION 1: A PRE-GAME WARMUP

An Introdution For The New Millennium • A Message From The President • Who This Manual Is Written For • The Success Attitude

SECTION 2: UNDERSTANDING THE GAME

Management Defined • Why Managing Rap Artists Is Unique In The Music Industry • The Artist’s Management Options • What A Manager Does • The Manager’s Primary Responsibilities • Assembling Your Team • Some Tips On Finding The Right Label • Becoming A Manager • Why An Artist Needs A Manager • Other Key Players In The Artist’s Success • Personal Manager vs Business Manager (What’s The Difference?) • Road Manager • Booking Agent • What A Manager Is • What A Manager Is Not • Summary of Management Responsibilities And Fees • Where to Look for Your Artist • What to Offer Your Artist • What to Ask from Your Artist • Your Artist’s Concerns

SECTION 3: DOING BUSINESS AS A MANAGER

Starting A Business • Types of Business Structures • Sole Proprietorship • Partnership • Corporation • S-Corporation • Limited Liability Company • Steps To Forming A Corporation • Your EIN • Your Resale Certificate • A Smooth Operation • What You’ll Need • Business Operating Expenses • Typical Management Expenses • The Artist As Company

SECTION 4: TOOLS OF THE GAME

CONTRACTS: Personal Management Contract–Sample • Personal Management Contract–Sample 2 (w/translation) • A Word On The Contracts You’ve Just Seen • A Brief Word On Managing Minors • Getting Information And Solving Challenges • Acquiring Information • Interpreting Information • Using The Information • The Media Kit • The Photograph • The Artist Bio (w/sample) • Reviews (w/sample) • Press Release (w/sample) • The Cover Letter (w/sample) • The Folder • Video • Demo • Preparing Your Artist • A Word About Publicity, Advertising and Marketing • Game of Hip Hop Artist Management Checklist and Timetable

SECTION 5: PLAYING THE GAME

Advice From A Manager • Interview: GETTING A RECORD DEAL–Account One • “A Week In The Life…..”–An Actual Week In The Life of A Manager • FREE Advice from a Lawyer • “THE RECORD DEAL” –Label Recording Agreement (w/translation) • Publishing • Advice From A Record Label • Interview: MAJIC (Giant Records) • Road Management • Advice from a Road Manager: BROTHER JAMES (Malik Entertainment) • Advice from A Manager • Interview: HOW TO GET A RECORD DEAL–Account Two

SECTION 6: MONEY MANAGEMENT

Money Management • Investment Options • Risk • CD’s • Stocks • Mutual Funds Helpful Hints For Hiding Your Money From Yourself • Other Options • Your First Steps

SECTION 7 : TAXES

Doing Your Taxes is Easier Than You Think • Some Terminology • COMPLETED TAX FORMS • Background Information on Kenya Garvey’s Management Company Scenario One–LOSS (Sole Proprietorship) • Scenario Two –PROFIT (Sole Proprietorship) • The Audit

SECTION 8: OTHER FORMS

Form SS-4 — APPLICATION FOR EMPLOYEE IDENTIFICATION NUMBER • Form 2553 — ELECTION BY A SMALL BUSINESS CORPORATION • Form SR–Copyright Form • Work Registration –BMI Form • BMI Form Explanation

SECTION 9: THE INDUSTRY

The Major Distributors • The Major Labels • Hip Hop Friendly Independent Labels With Major Distribution • A Word About Distribution Deals • Copyright, Publishing, Fees, Licenses and Related Royalties–A Primer

SECTION 10: THE FINAL WORD! WHAT EVERY ARTIST SHOULD KNOW

An Interview With Chuck D • “25 WAYS TO GET A RECORD DEAL”

RESOURCES

INDEX